We wanted to support a local business – the best ice-cream in London – by offering them a chance to work with our creative team to create the content for a small advertising campaign.
We developed an idea around the business and then created a hero film and a series of stills and cut downs for their website and social platforms. We wanted to keep it fun, young and colourful – as ice-cream should be.
The idea was based around the name of the business “Romeo and Guilietta”. This is one of the most famous stories so we wanted to really challenge ourselves and re-write the opening prologue by William Shakespeare but ice-cream themed. No mean feat!
From there we built the idea and used the theme of the famous play – the warring families and the star crossed lovers – and set the story in Hackney. The ice-cream is so good it prevents any tragedies.
Once the script was written and the shots were planned we produced the shooting days. We had limited resources but still managed to put together a full production team and cast the actors/models we wanted.
We managed all the post-production, the special fx and photo retouching all the way through to final delivery.
Industry : Food & Drink
Location: London
Director : Phillip Xia
Producer: Ghandi El Chaama
DP: Sal Redpath
1st AC – Jake Loft
2nd AC – Jakob Jacho
Gaffers – Murray Cohen
Spark – Ross Brown
Edit – Kirsten Schoon
Fx – Plaga
Colour – Cheat
Composer – Mike Ladouceur
Sound – Little Things
DIT – J Sullivan
Hair – Masa Fujita
Make up – Florencia Melone
Costume – Sophia Auidi
Runners – Josh and Vlad
